Stop by Amazon’s home page this Cyber Monday, and you’ll be greeted front and center by Amazon’s Kindle Fire advertisement. Amazon is putting a lot of effort into moving these devices, and getting their core consumers hooked on the convenience of Prime Membership with its streaming media perks.
The Kindle Fire seems to tie in strongly to Amazon’s forward marketing strategy. Provide the device as a loss leader (especially when you take in shipping and support costs above any base equipment outlay), and bring more customers into the Prime family.
Speaking as a Prime member myself, I can assure you the service is addictive. When it costs less to order both necessities and gifts from Amazon than it does to drive to the mall, you may find yourself taking advantage of the two day free shipping over and over again.
No, it’s not surprising that Amazon is using Cyber Monday to promote their new flagship in-house product. I do think, however, that this points to a longer term strategy.
What do you think? Drop a comment and tell us.
