Amazon may be losing money on the Kindle Fire hardware, but it’s making up for that loss (and then some) through its content. According to a survey by RBC investment firm, Amazon makes about $136 per Kindle Fire. This additional income comes from the purchase of digital items over the lifetime of the unit. Most of these purchases are eBooks. RBC’s survey suggests about 80 percent of Kindle Fire owners have purchased an eBook, and 58 percent bought three or more books in their first two months of ownership. Kindle Fire owners are also buying apps, videos and other accessories for the device. Combined, all these digital purchases will bring Amazon a good chunk of change, especially when you take into account the millions of Fire tablets that Amazon sold last quarter.
[Via AllThingsD]
